Suppliers & Manufacturers

Reach the project when your product is purchased

A foundation supplier reaching a project after framing is too late. A flooring supplier reaching it before drywall is too early. We tag every permit with its stage, so your reps land at the exact moment your product is being selected.

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THE CHALLENGE

Your reps are guessing where demand is, and when

Territories drawn from last year's revenue. Reps reaching live projects too early or too late. The data exists in permits, but most providers hand you a flat list with no stage context.

WHICH PERMIT FIELDS YOU USE

The permit fields you actually use

The fields your sales team relies on most:

01

Permit sub-type and scope flags

Filter to projects that include the work your product supports (insulation, roofing, windows, plumbing fixtures, etc.

 

02

Lifecycle stage

Trigger outreach when a permit reaches the stage your product is selected, not before or after.

 
 

03

Declared value, value band, and gross floor area

Size the opportunity and prioritise high-value projects.

 
 

04

Location, geocoding, and FSA

Draw and rebalance territories around real demand, and route leads automatically to the local rep.

 
 

05

Primary contractor and trades on permit

Identify the buyer and the channel partner. Build named-account lists of high-volume GCs and specialty trades in your category

 
 

06

Property class and dwelling type

Separate residential, commercial, and institutional pipelines for different product lines and pricing.

 
 

BY LIFECYCLE STAGE

How to act, stage by stage

Different products sell at different stages. The same feed creates timed leads for every category.

Stage Product categories for whom this is the lead moment What suppliers do with the permit
1. AppliedDesign software, BIM tools, engineered components, prefabricated assembliesEngage early when specifications are being decided.
2. IssuedLumber, concrete, structural steel, foam board, vapour barrier, formwork, scaffolding, dumpstersProject is approved. Quote framing and structural packages and mobilise equipment rentals.
3. Under constructionElectrical (wire, panels, conduit), plumbing (PEX, fittings, fixtures rough-in), HVAC equipment, ducting, gas fittingsRough-in begins. Reach mechanical trades and project buyers with stocked packages.
4. Mid-stageDrywall, insulation, windows, exterior doors, cladding, roofing, soundproofingEnclosure and pre-finish stage. Quote enclosure assemblies to the GC or specialty trade.
5. FinishingFlooring, tile, paint, cabinetry, countertops, plumbing fixtures, appliances, lighting, hardware, trimSelections happen here. The highest-conversion outreach moment for most consumer-visible products.
6. CompletedService plans, warranty, follow-on renovation products, energy retrofit, landscaping supplyProject is done. Pivot to post-completion sales and warranty registration.

What teams achieve

  • Territories drawn around real, current permit demand
  • Outreach timed to the lifecycle stage your product is purchased
  • Less rep time wasted on cold or stale accounts
  • A reliable, repeatable lead-routing flow into your CRM
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